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📞 9092 801 901
Trusted Since 1974 · Subsidiary of Swapna Jewellery

Tamil Nadu & Kerala's
Gold Buying Experts

Instant cash for your old gold. Best market rates, zero hidden charges. We come to your doorstep — anywhere across two states.

50+
Years Experience
2
States Covered
100%
Transparent
₹Best
Market Rate
Instant Cash on Hand Free Doorstep Service All 38 Tamil Nadu Districts All 14 Kerala Districts Live Market Rate Zero Hidden Charges Subsidiary of Swapna Jewellery 50+ Years of Trust Instant Cash on Hand Free Doorstep Service All 38 Tamil Nadu Districts All 14 Kerala Districts Live Market Rate Zero Hidden Charges Subsidiary of Swapna Jewellery 50+ Years of Trust
Our Services
Everything gold, under one roof

From selling old jewellery to emergency loans — best rates, always.

💰

Buy Old Gold

Jewellery, coins, bars — bought at live market rates. Cash handed to you immediately, no waiting.

🏠

Doorstep Service

Our team visits your home or office across Tamil Nadu & Kerala. Free, safe, and at your time.

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Old Gold Exchange

Trade in worn or dated jewellery for fresh new designs. Full value credited, no wastage surprises.

🏦

Gold Loan

Instant cash against your gold at the best interest rates. No income proof. Disbursal in 30 minutes.

📊

Certified Valuation

XRF gold testing in front of you, live rate calculation, zero deductions. Complete transparency.

Emergency Cash

Medical bills, urgent needs — convert your gold to cash in 30 minutes. 7 days a week.

How It Works
Cash in hand in 4 steps
01

Call or WhatsApp

Reach us on 9092 801 901. Tell us your location and what gold you have.

02

We Visit You

Expert team arrives at your doorstep with testing equipment. Free service.

03

Live Valuation

Gold tested transparently in front of you. Live market rate calculated.

04

Instant Cash

Physical cash handed over immediately. No delays, no bank transfers.

30-Minute Cash

From call to cash — under 30 minutes guaranteed.

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Zero Hidden Fees

What we quote is what you receive. No deductions.

🏆

Best Rate Guarantee

Find a better rate? Call us — we'll match it.

🌏

2-State Coverage

Every district in Tamil Nadu and Kerala.

Our Heritage

Backed by 50+ years of
Swapna Jewellery's legacy

AS Gold is a subsidiary of Swapna Jewellery, Calicut — one of Kerala's most respected jewellery institutions since 1974. When you deal with us, you deal with a legacy built on trust.

📞 Get Instant Cash Now
Coverage
We come to you — everywhere

Whole Tamil Nadu and Kerala. Our team reaches any district, any city.

CoimbatoreChennaiMaduraiTrichySalemErodeTiruppurVelloreKochiKozhikodeThrissurCalicutThiruvananthapuramPalakkadKollamKottayamKannurTirunelveliThanjavurDindigul
Customer Reviews
Trusted by thousands
★★★★★

"Best price for my gold necklace. Team arrived within 2 hours. Cash in hand same day. Extremely transparent process!"

Priya Lakshmi
Coimbatore
★★★★★

"Compared with 3 other buyers — AS Gold gave the highest rate. Zero hidden deductions. Highly recommend!"

Mohammed Salim
Kozhikode, Kerala
★★★★★

"Emergency cash needed. Called at 10am, team arrived by noon, cash by 1pm. Swapna Jewellery's reputation made me trust them instantly."

Kavitha Rajan
Madurai
Sell Old Gold

Get instant cash for your gold
at the best market rate

We buy all types of gold at live market rates — jewellery, coins, bars. Cash on hand, no delays.

📞 Call 9092 801 901
💡

We Guarantee the Best Rate

Compare our rate with any gold buyer in Tamil Nadu or Kerala. If they offer more, call us — we'll beat it. That's our promise.

Why AS Gold
Maximum value for your gold

✅ Live Market Rate

Calculation based on today's live gold price. You watch it in real time.

✅ Zero Deductions

No service charges, no processing fees. Quoted rate = cash received.

✅ All Gold Types Accepted

22K, 18K, 24K, broken jewellery, gold coins, bars, antique gold.

✅ Physical Cash Instantly

Real cash in your hands, not bank transfer. Immediate, hassle-free.

What We Buy

  • Gold Jewellery (22K, 18K, 24K)
  • Gold Coins & Medallions
  • Gold Bars & Biscuits
  • Broken or Damaged Jewellery
  • Temple Gold & Antique Items
  • Pledged / Mortgaged Gold

Ready to sell?

Call and get cash today

9092 801 901
AS Gold vs. Other Buyers
FeatureAS GoldOthers
Cash Payment✓ Instant, Physical CashMay delay or bank only
Gold Rate✓ Live Market RateOften below market
Hidden Charges✓ ZeroDeductions at payout
Coverage✓ All TN & KeralaLimited cities
Doorstep Visit✓ FreeOften chargeable
Trust / Legacy✓ Swapna Jewellery – 50+ YrsNew, no track record
Gold Loan

Instant cash against your gold
No income proof needed

Get emergency loans against your gold jewellery at the best rates. Disbursed in 30 minutes anywhere in Tamil Nadu & Kerala.

📞 Apply Now: 9092 801 901

30-Minute Disbursal

Cash in hand within 30 minutes. No lengthy paperwork or multi-step approval processes.

📄

Minimal Documents

Just your ID proof. No income documents, no bank statements, no guarantor required.

💎

Safe Gold Custody

Your gold is secured safely and returned in identical condition when you repay.

📉

Best Interest Rates

Competitive rates with flexible repayment options. Tailored to your financial situation.

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Easy Closure

Repay any time and collect your gold. No prepayment penalties ever.

📈

Up to 85% LTV

Get up to 85% of your gold's current market value as the loan amount.

Who Can Apply?

Anyone who owns gold — regardless of employment status, credit score, or income level.

Salaried Employees
Self-Employed / Business Owners
Farmers & Agricultural Workers
Homemakers
Students (with family consent)

Documents Needed

  • Aadhaar Card / Voter ID / Passport
  • One passport-size photograph
  • Gold jewellery to pledge
  • Mobile number for OTP verification
Today's Rate

Gold Rate in Tamil Nadu & Kerala
Updated Daily

Live gold prices per gram. Know your gold's exact value before you sell — we always pay the full market rate.

📊

We Always Pay Live Market Rate

Unlike many buyers who apply margins, AS Gold pays based on the live gold price at the exact time of valuation — no tricks, no deductions.

Gold Rate Per Gram — Today
Gold TypePurityPer Gram (₹)Per 8g (₹)
24K Pure Gold999
22K Hallmark Gold916
18K Gold750
14K Gold585

*Indicative rates based on prevailing market price. Actual payout at time of valuation. Updated daily.

Gold Value Calculator

Estimate your gold's value instantly.

Tips to Maximise Your Payout

  • Keep your hallmark certificate handy
  • Know your gold's approximate weight
  • Compare at least 2-3 buyers first
  • Sell when gold rates are at a high
  • Avoid middlemen — call AS Gold directly
Gold Exchange

Exchange old jewellery for new designs
at full value

Trade your worn or dated gold for fresh, modern jewellery. We credit the full value with zero wastage tricks.

📞 9092 801 901
Why Exchange
Upgrade without losing value

💰 Full Credit on Old Gold

Your old jewellery's complete value is credited toward new jewellery. Nothing wasted.

🎨 Modern Designs

Access to latest designs from Swapna Jewellery's 50-year design expertise.

📋 Fully Transparent

Every gram weighed in your presence. No hidden wastage charges.

🏠 Doorstep Collection

We collect your old gold and deliver new jewellery — right at your door.

Exchange Process

  • Call or WhatsApp with your requirement
  • Share photos of your old jewellery
  • Receive instant estimated exchange value
  • Team visits, collects old jewellery
  • New jewellery delivered or collected
  • Pay only the difference, if any

Plan your exchange

Speak to our expert today

9092 801 901
Doorstep Service

We come to your door
Free — anywhere in TN & Kerala

No need to travel. Book a visit and our expert team arrives with all testing equipment at your chosen time.

📞 Book Doorstep Visit
🏠

Full Service at Your Location

Our background-verified team arrives with XRF testing machines, precision scales, and sufficient cash for immediate payment. The entire process — from testing to cash — happens right at your door.

🔒

Verified Team

All staff are background-verified and carry official ID. Verify before any transaction.

🚗

Completely Free

Zero travel charge. Zero service fee. Our visit is entirely free, always.

Your Schedule

Morning, afternoon, evening — we adapt to your time. Weekends available too.

📱

Book in 2 Minutes

Call or WhatsApp. Share your location and time. Confirmation instant.

🔬

Pro Equipment

Portable XRF tester, digital precision scale — same tools as any professional shop.

💵

Cash Ready

Team carries sufficient cash for immediate payment. No waiting for "processing".

Book Now

Book your free doorstep visit today

Over 10,000 happy customers have used our doorstep service

📞 9092 801 901
Coverage Areas

Gold buyers near you
Every district in TN & Kerala

We cover all 38 Tamil Nadu districts and all 14 Kerala districts. Our team reaches you.

📞 Find Your Team
Tamil Nadu Districts
ChennaiCoimbatoreMaduraiTrichySalemErodeTiruppurVelloreThanjavurTirunelveliNagercoilDindigulKancheepuramCuddaloreVillupuramNagapattinamRamanathapuramVirudhunagarTheniSivagangaPudukkottaiNamakkalDharmapuriKrishnagiriPerambalurAriyalurKarurTiruvannamalaiRanipetChengalpattuTenkasiMayiladuthuraiKallakurichi
Kerala Districts
ThiruvananthapuramKollamPathanamthittaAlappuzhaKottayamIdukkiErnakulamKochiThrissurPalakkadMalappuramKozhikodeCalicutWayanadKannurKasaragod

Headquartered in Coimbatore

  • Strategic base between Tamil Nadu & Kerala
  • Fast response to any district in both states
  • Parent: Swapna Jewellery, Calicut — 50+ yrs
Key Cities We Serve

Coimbatore

Head office city. Fastest response. Same-day service guaranteed.

Chennai

Best gold buyers in Chennai. Doorstep service, top market rates.

Kochi / Ernakulam

Kerala's largest city. Malayalam-speaking team, instant service.

Madurai

Serving Madurai and all surrounding districts. Book anytime.

Kozhikode / Calicut

Home of Swapna Jewellery. Deepest trust and roots here.

Trichy

Full coverage across Trichy, Karur, and Pudukkottai region.

About AS Gold

A legacy of 50+ years
built on trust

AS Gold is a subsidiary of Swapna Jewellery, Calicut — one of Kerala's most trusted jewellery institutions since 1974.

Our Heritage
Built on 50 years of Swapna Jewellery's trust

AS Gold is a subsidiary of Swapna Jewellery — one of Kerala's most respected jewellery establishments, founded in Calicut over 50 years ago in 1974. What began as a single jewellery store has grown into a trusted institution that millions in Kerala rely on.

AS Gold carries the same values that built Swapna Jewellery over half a century — transparency, fair pricing, and genuine respect for every customer — into every gold transaction across Tamil Nadu and Kerala.

Operating from Coimbatore, we now serve both states — offering instant cash for gold, gold loans, and exchange services, always backed by 50+ years of jewellery expertise.

  • 74

    1974 — Swapna Jewellery Founded

    Swapna Jewellery established in Calicut, Kerala. Became one of the most trusted jewellery names in the region within its first decade.

  • 2000s — Kerala-Wide Expansion

    Expanded across major cities of Kerala, building an unmatched reputation for quality gold and customer trust.

  • Today — AS Gold Launched

    AS Gold launched as a subsidiary to serve Tamil Nadu & Kerala with transparent, best-rate gold buying. Headquartered in Coimbatore.

AS Gold

Subsidiary of

Swapna Jewellery

Est. 1974 · Calicut, Kerala

50+
Years
2
States
100%
Transparent
₹Best
Rate

Speak to our team

Coimbatore Head Office

9092 801 901
Our Mission & Values
🎯

Our Mission

To give every gold seller in Tamil Nadu & Kerala maximum value, backed by 50 years of expertise and complete transparency.

🤝

Trust First

Every transaction is transparent and done in full view of the customer. No surprises, ever.

💡

Customer Empowerment

We educate customers on gold rates and valuation. An informed customer is our best customer.

FAQ

Everything you need to know
about selling gold

Answers to your most common questions about the gold selling process with AS Gold.

Your gold is weighed on a precision digital scale, then purity is tested with a certified XRF machine. The value is: Weight × Purity % × Live Rate. The entire calculation is done in front of you with full visibility.
Yes, 100% free. No visiting fee, no travel charge, no service fee. We earn from the gold transaction itself — so we have no reason to charge you for the visit.
All forms of gold — 22K, 18K, 24K, 14K jewellery; gold coins; bars and biscuits; broken or damaged ornaments; antique gold; and even temple gold. If it's gold, we buy it.
Payment is instant — cash is handed over immediately after valuation and agreement. No waiting period, no "processing time". Physical cash in your hands right away.
For KYC compliance, a basic government ID is required — Aadhaar, PAN, or any government-issued document. This is per RBI guidelines for gold transactions above a threshold. For smaller amounts requirements may be minimal.
AS Gold is a subsidiary of Swapna Jewellery, Calicut — a jewellery institution with 50+ years of history. Our reputation took decades to build. We have far more to lose from being unfair than any new company. Every transaction is transparent and documented.
Yes. We offer pledged gold redemption — we pay the pledge amount directly to the bank or pawnshop and give you the remaining amount. We handle the entire process end-to-end.
All 38 districts of Tamil Nadu and all 14 districts of Kerala. Call us with your location and we'll confirm the visit time for your area.
Our primary testing uses XRF technology — completely non-destructive. Your gold's appearance, weight, and structure remain unchanged. If you decide not to sell, you get your jewellery back in exactly the same condition.
We consistently offer rates at or above market rate, with zero hidden deductions, backed by Swapna Jewellery's 50-year reputation. We welcome comparison — because we always win.

Still have questions?

Speak to a gold expert directly

9092 801 901
Contact

Get in touch with AS Gold

Call, WhatsApp, or visit. We're here 7 days a week for gold valuation, loans, and enquiries.

Reach us anywhere

📞 Phone & WhatsApp

9092 801 901

Available 7 days · Call or WhatsApp anytime

🌐 Website

www.asgold.online

📍 Head Office

Coimbatore, Tamil Nadu

Parent: Swapna Jewellery, Calicut, Kerala (Est. 1974)

🗺️ Service Area

All 38 Tamil Nadu districts & All 14 Kerala districts

Why Call Us?

  • Free gold valuation consultation
  • Schedule doorstep visit at your time
  • Today's gold rate — instant answer
  • Emergency cash within 30 minutes
  • Gold loan application and enquiries
  • Old gold exchange guidance
📞 Call: 9092 801 901 💬 Open WhatsApp
💬 📞